About This Project
SuperDataScience launched its brand new platform offering top education in Data Science, AI, Machine Learning and many more trending topics.
We were tasked with a set of online video ads to create brand awareness and to increase registered users.
Benchmarking
By taking a look at how other online platforms promoted themselves (Slack, Monday.com, Bitrix24, Grammarly, Trello) we concluded that our ads must:
1. Last less than 45 seconds.
2. Address our target audience’s pains within the first 5 seconds.
3. Showcase the platform’s main features through UX animations.
The Concept
Since Data Science is still an incipient field, aspirants often struggle to find a clear pathway to the top.
WHAT’S NEXT is a concept that challenges them into thinking that constant education should always be a step between their milestones. That way they may consider SuperDataScience as the perfect ally for any stage of their careers.
Look N Feel Exploration
The Process
1. Scripting
Scripting always comes first because it defines our route towards a successful outcome. As a team we agreed upon how to best tell the story, so we came up with this structure:
2. Storyboarding
Next, from each script we create a storyboard splitted into scenes. For each scene we define a visual sketch, how those visuals will move, and the companion audio track.
Here an iterative process takes place, where feedback triggers adjustments.
3. Animatic
Then we create an animatic: a draft animation to check if each scene works fine and sparks the desired emotions. We hired an external voice actor to do a voice over with the original script.
Also, another iterative process takes place to refine our video.
Only after every feedback is met, we apply the final look n feel to each scene.Et voilà! Our video is ready to do its magic.
